The fact that the demand for quality hair extensions is at an all-time high cannot be overemphasized. The wholesale hair extensions business can be so rewarding if done correctly. One of the best things about this business is that it requires no specific skills. But again, the whole process is never going to be a walk in the park. So here are the top 4 tips for selling hair extensions worth giving a try.
1. Purchase from the Best Suppliers
To begin with, in order to make high profits when selling hair extensions, you need to buy at a lower price and sell at high prices. And now this is where the role of a right wholesale hair supplier come in handy. Buying your products from a beauty supply stores is never a good idea since it greatly limits your profit margins.
With an ideal wholesale hair supplier, you are assured of getting the best deals in form of discounted rates for any bulk purchasing. Making wholesale purchasing in bulk can be so intimidating when you are just starting out but the only way to eliminate this is to find a good supplier and stay on trend for some time.
2. Stock the Hottest Styles in the Market
One of the trickiest parts about wholesale hair business is that the styles are often changing. The hottest trends of today can easily become outdated by the following day. So it is all important to frequently update your stock in order to keep up with the stiff competition.
Again, sticking to the right supplier that provides trendy products in a variety of styles could be the best solution. Besides, you can also follow celebrity icons and fashion-forward individuals to know the trendy products. In this manner, stocking the hottest trends becomes easier, enabling you to enjoy the potential profits.
3. Marketing your Products
In order to sell your wholesale hair extensions, you have to reach out to your customers. This goes without question given that currently, the social media platforms alone are enough to attract the vast majority of customers if used accordingly. For instance, you can post all the new product updates on social media platforms, newsletters, and forums among others.
What’s more, you can also utilize the classifieds section of local newspapers to advertise your products, and also distribute fliers. When advertising, you should aim at using content marketing technique to build a good relationship with your potential customers before they can make their first purchase.
4. Check with your Competitors
However challenging it might be, checking the products and services offered by your major competitors could go a long way to ensuring that your wholesale hair extensions business becomes a success. For instance, you could check out the prices offered by other retailers for a similar product you have in stock.
It is pretty normal that the set prices may be different but again, depending on your wholesale hair supplier, the style and length can set you apart from your competitors. So it is clear that if you go ahead to stock quality products then you can still run your business successfully in the long run irrespective of the stiff competition.